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Knowledge and News Network
Knowledge & News Network (KNN) is a community-owned not-for-profit alternative media〔(27 July 2013.) ("Media service for MSME Knowledge & News Network launched" ) Indian Muslim observer.〕 platform established to address the problems of Indian MSMEs arising from gaps in information and knowledge flows. It is promoted by GIZ〔(26 July 2013.) ("MSME Ministry in favour of raising investment cap for SMEs: KNN." ) The Economic Times.〕-German Agency for International Cooperation and the Federation of Indian Micro and Small & Medium Enterprises (FISME)〔(25 July 2013.) ("Knowledge & News Network (KNN) launched by MSME Minister" ) FISME.〕 under the aegis of an umbrella bilateral development programme jointly supported by Government of Federal Republic of Germany and Government of India.〔(10 August 2013.) ("Knowledge and News Network celebrates the MSME sector" ) NDTV Profit.〕
KNN provides news and information to the mainstream media – both print and electronic, fed through a national network of over (156 KNN member industry associations ).〔("156 KNN member industry associations" ) KNN India industry associations.〕 and (110 institutions ).〔("110 institutions" ) KNN India institutions.〕
The Micro, small and Medium Enterprises.〔(8 July 2013.) ("KNN: FISME initiative to highlight SME challenges" ) Support Biz.〕 (MSME) are considered the back bone of the Indian economy.〔(25 July 2013.) ("KNN: FISME initiative to highlight SME challenges" ) Elcina.〕 Over 40 million in number, cumulatively they are the second largest employer after agriculture and contribute over 35% to exports and almost 40% to industrial production. However, the MSME sector is largely unorganized and operates in informal setting. Due to their unorganized nature, their views and news seldom reach to policy makers. This results into a structural gap in information-feedback-loop critical for formulation of demand driven policies and schemes. While MSMEs rightly complain about bad policies, the policy makers do not have sufficient information to frame right response. KNN aims to enable two-way flow of information from MSMEs to both policy makers and institutions and vice versa.
==Operating Architecture==
KNN’s back-end is based on a unique architecture with its Central hub, KNN bureau and its studio located in New Delhi and its regional hubs at Bangalore and Hyderabad connected through video-conferencing facilities. Run by a team of journalists with well-equipped news bureau and studio, its 260 nodes comprising MSME associations (both geographic and sectoral) and institutions (MSME and research and development institutions, engineering colleges, management institutes) feed text reports and video from the ground which is uploaded after validation.
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